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Do you still believe in web directory business model?

Submitted on: Sun, 15 Aug 2010 13:57:03Views: 422
A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.
While participating on many webmaster forums, I see that site owners still looking for good web directories, submitting their websites to get backlinks and hopefully visitors.
But does web directories are still helpful? I did small research and found that web directories becoming less and less popular. As per Google search trend, the search trend for "web directories" decreases all the time.
web directory search trend

In addition most of the searches (and as result traffic) coming from countries, for which most of advertising programs are not paying. Bellow is a list of countries, order by search popularity:
1. Pakistan
2. India
3. Philippines
4. South Africa
5. Romania
6. New Zealand
7. Ireland
8. Greece
9. United Kingdom
10. Australia

Website owners trend to submit their websites to multiple web directories. As result majority of web directories sharing similar content and in Google language it means duplicate content. What that means? â?? submitting same descriptions to many web directories will not work for you from SEO point of view.
Should I use web directories? Yes, submit your website to web directories, which can potentially increase your website rank and drive more visitors. But, submit your website in a smart way:
1) Don't submit same description to multiple web directories. Try to create unique description for every web directory.
2) Use well established web directories.
3) Give preference to web directories with dofollow links, web directories with backlinks
4) Article directories. Yes this is most effective way to drive visitors to your website for free. Write article about your website and include links to your website.

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