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Different Methods of Marketing a Property

Submitted on: Wed, 17 Jul 2013 06:36:10Views: 272
In the transition from the seller to the buyer’s market, the real estate market usually tends to integrate multiple solutions into selling listings. Yet it is believed that employing sturdy marketing techniques is just a smart decision. In the seller’s market, only with the appropriate marketing would the property attain high prices. In the buyer’s market, there would be the subtle difference between sold and expired property. Employing good marketing would not sell the property but it would definitely make the phone ring.

The best way that an AV Jennings property can be sold is by taking a good image of the front. There is an entire section of prospect buyers who search for properties online. This makes taking images of property an essential part of listing, as listings without an image is often ignored and passed over. Buyers often expect a visual picture of the property. When taking the images, it is important to crop out the sidewalks, and streets. All the vehicles should be removed from the driveway and front of home. The images should be taken up-close in an angle that avoids all shades on the property. All vegetation that blocks the front door should be cleared. If the property is a condominium or town-home without a yard, it is imperative to take the images of clubhouse, pool, spa and tennis courts. All the amenities should be emphasized. The lawn should be mowed, and bushes trimmed. Pets should be removed along with children’s toys.

Once the proper exterior photographs have been taken, it is time to take interior photographs. Each room should be clicked and even if the room does not photograph well, it is still important to shoot it. The following are some tips by which the quality of the photograph would improve. All drapes and blinds should be opened, and the lights be turned on. The focus should be on interesting details like the wood floor or the fireplace mantle. All trashcans should be removed, and adding floral arrangements would spruce up the appearance. The mirrors should be avoided as image gets affected.

AV Jennings properties create virtual tours. This would ensure the buyer’s attention and show the buyer without them being physically present. The virtual tours provide a 360 degree view. Depending on the creators of the virtual tours, one can further add dimensions and thereby make the property more exciting. Other than this, the property can extensively market with the help of signage. There are however, homeowner associations that prohibit signage and some permit only window signs. The neighbours can be asked to display a sign that would point to the property. It is also important to remember to include phone numbers and contact details in these advertisements.

Other than this, the print advertising, like buyers can portray their property in newspapers and magazines. The online advertisements are best. Put the advertisement in major newspapers. Putting it in Sunday classifieds would help in effective promotion. More than this, the advertisements can be placed in real estate publications, and in directory websites. Other than this, to promote the property, direct mails can be used. Mailing lists can be generated from the list brokers. Other than this, flyers can be send out to portray the property to prospect clients. The owner of the property can host different open houses and tours for different brokerage firms.

Author Bio:
The AV Jennings properties market themselves in all lucrative modes to attain the best value in the market. The author thinks that to earn the best price from the market, the property should be able to grasp the attention of the prospect clients.


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